It’s probably a holdover from war propaganda technique. Dehumanize 
your enemy; make them less sympathetic. For Republicans, that requires 
inventing an artificial social standard for which they can create 
consensus, something they ironically call the “real America,” a 
militaristic, political force of religious, cultural warriors who fight 
for all they choose to define as good and true, a standard that exists 
only because believing makes it so. They then point out how communities 
that challenge that standard are unfaithful, greedy heathens.
It could be as simple as Group X saying, “We keep the poor from 
dying,” and the Republicans claiming Group X gives help to murderers, 
rapists and thieves. Wanting a hand up is cast as envy. Wanting a fair 
wage is seen as ingratitude. Asking for considerations when one has 
needs but no means becomes socialism.
Planned Parenthood and the United Nations are among those the GOP has
 singled out in its fight, organizations that a generation ago were 
honored and revered by Republicans and Democrats alike. Emboldened by 
their hand in the destruction of ACORN, an organization that did nothing
 but help inner city communities, they think they have a precedent of 
success for their self-righteous attacks.
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